MERCEDES HOSPITALITY
AT THE OPEN
A premium, hospitality lounge experience for guests of Mercedes-Benz, Official Patron of the Open; to relax and enjoy the tournament. The design incorporated a signature texture evoking the dynamic arial movement of golf, with an understated element of Mercedes branding and warm accents of timber and lighting to create an elegant and welcoming experience.
BRAND EXPERIENCE
CONCEPT IDEATION
BRAND NARRATIVE
GRAPHIC DESIGN
EXPERIENCE JOURNEY
3D EXPERIENCE